PRODUCT TYPE
SaaS Dashboard
PLATFORM
Web App
TIMELINE
2 weeks (2024)
CONTEXT
For Who and Why?
Upview, an early-stage startup, tasked me to design the full end-to-end product for a video optimization tool curated to YouTube content creators.
According to stakeholders, this tool can boost visibility and engagement, cuts costs by over 50%, and save over 70% of time preparing video data.
I collaborated with Bhavik (CEO/Dev), Jenil (CTO/Dev), Aishwarya (Backend), and Deepanshu (Frontend), to create a tool separate from their current dashboard to validate results independently.
PROBLEM STATEMENT
Design a Trustworthy Dashboard
How might we create an intuitive, user-friendly, and trustworthy dashboard for YouTube creators to optimize their content?
The primary goal is to demonstrate the tool's improvement on both future and existing videos with clear evidence and explanations.
RESEARCH
User Insights from a Pre-Existing Survey
53%
Want a tool that grades video metadata to quickly identify weak spots.
COMPETITIVE ANALYSIS
Market Gaps in Clarity and Customization
To understand how other companies approached similar features, I analyzed their designs using Neilsen Norman Group's Usability Heuristics and identified a common lack of clarity, customization options, and had too much scrolling and text.
As a result, I prioritized a non-scrolling dashboard and keyword control to personalize the generated outputs.
SOLUTION
Following Existing Patterns
When designing the dashboard, I adopted existing patterns in AI to ensure user familiarity and ease of use.
By consolidating input and outcomes in the main window and minimizing scrolling, I aimed for a data-centric design that keeps all key information upfront, contrasting with competitors' extensive scrolling dashboards.
IDEATION
Market Gaps in Clarity and Customization
During the ideation process, I conducted multiple reviews with stakeholders, focusing on data presentation and user control.
EDGE CASES
Improving Trust with User Control & Transparency
Using a viral score that gives a grade for the old & new video, will help the user feel more confident that the tool made a change. The score will grade the title, keywords, tags, and description.
When inputting video URLs, the user can influence the output by adding keywords to refine the results.
FINAL DESIGN
Onboarding
Since this was an end-to-end process, stakeholders wanted to include the sign-up process and emails.
Setup and Dashboard
Focused on how the user would input multiple videos and collapsible modules on the dashboard for easier navigation and clarity.
BUSINESS IMPACT
Stakeholder Feedback
LEARNINGS
Personal Takeaways
How to deal with feedback: Deciding what to incorporate and how to always keep user needs in mind.
Navigating the diverse components within a web dashboard's flow, from pricing and emails to branding and onboarding. This revealed the importance of a thorough product understanding.
