PRODUCT TYPE
SaaS (B2C/B2B)
PLATFORM
Web
TIMELINE
2 weeks (2024)
PROBLEM
Turning Insight Into Action for Creators
Creators struggle to optimize their content because they lack time, guidance, and clarity on what needs improvement versus what’s already working well.
SOLUTION
Borrowing from AI Patterns for Usability
When designing the dashboard, I adopted existing patterns in AI to ensure user familiarity and ease of use. By consolidating input and outcomes in the main window and minimizing scrolling, I aimed for a data-centric design that keeps all key information upfront, contrasting with competitors' extensive scrolling dashboards.
CONTEXT
Optimizing for Impact and Efficiency
Upview, an early-stage startup, tasked me to design the full end-to-end product for a video optimization tool for YouTube content creators.
According to stakeholders, this tool can boost visibility and engagement, and save over 70% of time preparing video data.
I collaborated with Bhavik (CEO/Dev), Jenil (CTO/Dev), Aishwarya (Backend), and Deepanshu (Frontend), to create a tool separate from their current dashboard to validate results independently.
CHALLENGE
Balancing Clarity, Depth, and Trust
Making Insights Approachable
One of the main challenges is creating a dashboard that remains intuitive and approachable for creators with limited time and technical knowledge, while still providing in-depth insights to support meaningful content improvements.Designing for Trust Through Transparency
For creators to feel confident in optimizing their content, the dashboard needs to clearly show how suggested improvements impact performance. Providing evidence and understandable explanations is essential to establish trust and encourage usage.
RESEARCH
What Matters Most to Creators
COMPETITIVE ANALYSIS
Applying Heuristics to Identify UX Flaws
To understand how other companies approached similar features, I analyzed their designs using Neilsen Norman Group's Usability Heuristics and identified a common lack of clarity, customization options, and had too much scrolling and text.
As a result, I prioritized a non-scrolling dashboard and keyword control to personalize the generated outputs.
SUMMARY OF INSIGHTS
Creators Want Clarity and Control
Users want some kind of control on results.
Competitors are cluttered with text and have too much scrolling.
Users felt like they didn’t have enough time and were confused.
59.3% of users don’t use Generative AI tools.
IDEATION W/STAKEHOLDERS
Collaborating to Refine Data and Control Elements
During the ideation process, I conducted multiple reviews with stakeholders, focusing on data presentation and user control. To view the full ideation process, click here.
FINAL DESIGN
Onboarding Flow
Since this was an end-to-end process, stakeholders wanted to include the sign-up process and emails.
Dashboard Layout
Focused on how the user would input multiple videos and collapsible modules on the dashboard for easier navigation and clarity.
EDGE CASES
Confidence You Can See and Shape
Using a viral score that gives a grade for the old & new video, will help the user feel more confident that the tool made a change. The score will grade the title, keywords, tags, and description.
When inputting video URLs, the user can influence the output by adding keywords to refine the results.
BUSINESS IMPACT
Greenlighted for Implementation
NEXT STEPS
Preparing for Scale and Real Users
Scaling for Larger Video Libraries
To support creators managing extensive content, optimizing the dashboard for speed and usability with large video libraries is essential. I would explore filtering, sorting, and batch-editing capabilities.User Testing and Feedback
Extensive user testing will validate the design’s usability and reveal areas for improvement. Iterating based on real feedback ensures the dashboard remains intuitive and impactful.Transitioning to Upview
Integrating the dashboard into the Upview ecosystem will provide creators with a seamless, all-in-one platform for content management and performance tracking.
LEARNINGS
Designing Across the Full Experience
Dealing with stakeholder feedback and balancing the needs between the business and user.
Navigating the diverse components within a web dashboard's flow, from pricing and emails to branding and onboarding.
