Spotify Unite

Spotify Unite

Enhancing engagement in music streaming through integrating a community.

Enhancing engagement in music streaming through integrating a community.

PRODUCT TYPE

Community Forum

PLATFORM

Mobile App

Timeline

12 weeks (2023)
BACKSTORY

Personal Motivation

I am a big fan of the artist ZHU and I received free tickets to an exclusive concert, which was life-changing and sparked my interest in fan engagement.

I even made it in the concert music video!

OPPORTUNITY

The More Fans the Better

The line around the venue brought fans together, showing off the power of shared musical experiences.

Recognizing this, I envisioned a systematic and scalable approach to recreate this meaningful connection.

Fan engagement is how fans connect and interact with other fans, creating a sense of community.

How can this be achieved through a digital experience?

PROBLEM

Lack of Specialized Music Communities

Research and interviews revealed that users engaged with fellow fans on forums and communities, but these platforms were not specialized for music.

The solution is to offer communities directly into music streaming platforms.

The problem now is what kind of communities?

SOLUTION

Targeted Content Communities

Based on my Competitor Analysis, I found that forums and chats are too general and can be difficult to find specific content-focused areas. This highlighted the need for a more targeted and organized approach.

Content-focused communities specific to artist, albums, and songs.

1. Artist Community

2. Album Community

3. Song Community

Personalized colors

Colors separate posts versus replies

Colors separate posts
versus replies

SUCCESS METRICS

Enhancing Engagement and Retention

This project aimed to boost fan engagement in a platform by creating a sense of belonging, hoping to increase user loyally and retention.

The overall concept was appreciated by 80% of the users, and the edge cases like personalization and adding attachments were surprisingly important to the success.

This project aimed to boost fan engagement in a platform by creating a sense of belonging, hoping to increase user loyally and retention.

The overall concept was appreciated by 80% of the users, and the edge cases like personalization and adding attachments were surprisingly important to the success.

This project aimed to boost fan engagement in a platform by creating a sense of belonging, hoping to increase user loyally and retention.

The overall concept was appreciated by 80% of the users, and the edge cases like personalization and adding attachments were surprisingly important to the success.

BUSINESS IMPACT

Driving User Engagement and Business Growth

I saw that there were not only user benefits but also business opportunities in creating this feature.

It could help user engagement, build loyalty, and ultimately improve retention.

SEE MORE OF MY WORK
SEE MORE OF MY WORK
SEE MORE OF MY WORK
  • GET IN TOUCH LET'S TALK

© 2024 Dexter Sulit

sulitdexter@gmail.com
  • GET IN TOUCH LET'S TALK

  • GET IN TOUCH LET'S TALK

  • GET IN TOUCH LET'S TALK

  • GET IN TOUCH LET'S TALK

© 2024 Dexter Sulit

sulitdexter@gmail.com