PRODUCT TYPE
New Feature (B2C/C2C)
PLATFORM
Mobile
Timeline
12 weeks (2023)
BACKSTORY
From a night out to a product idea
The idea all came from a personal experience at a ZHU concert in SF, which made me want to recreate this social aspect, and bonding experience.
I even made it in the music video!
OPPORTUNITY
Where’s the social side of music?
Music lovers crave deeper discussions and shared experiences.
My competitive analysis showed that existing platforms miss this connection.
INFORMATION ARCHITECTURE
Dissecting the flow to integrate communities
Unsure how to start, I mapped Spotify’s full flow to understand its structure, then identified the best spots to add entry points for communities.
SOLUTION
A social layer for Spotify
Artist Community Page
Album Community Page
Song Community Page
Improving thread clarity through color
Deeper fan interaction
IMPACT
Retention and growth through community
This project aimed to enhance fan engagement on the platform by fostering a sense of belonging, ultimately increasing user loyalty and retention. I tested five people and graded there responses.
80% loved the concept, calling it a “natural fit” for Spotify.
60% were skeptical about frequency of use, highlighting the need for passive engagement features.
Future Potential: Community features could enhance Spotify Premium’s value, driving longer user retention and artist-backed engagement.
