PRODUCT TYPE
SaaS (B2C/B2B)
PLATFORM
Web
TIMELINE
2 weeks (2024)
OVERVIEW
YouTube creators were overwhelmed by analytics and unsure what to fix. I designed a dashboard to give them clarity, control, and confidence in their video performance.
As the only designer, I led this 2-week, end-to-end project from research, design, to demo.
SUCCESS METRICS
BUSINESS GOAL
"With competitors emerging, analyze their products to find opportunities to stay ahead."
Existing dashboards overload them with data and fail to show what matters or how to improve it.
PROCESS HIGHLIGHTS
Turning Point #1: One-Screen Focus
Most tools scattered insights across tabs and long pages. I used collapsible modules and visual groupings to keep everything within reach. This reduced time to insight and helped users feel in control.
Turning Point #2: Adding Clarity
60% of creators didn’t trust AI and wanted a faster way to spot weak points. I added a scoring system that compared the old and new, giving users confidence at a glance.
Turning Point #2: Adding Clarity
60% of creators didn’t trust AI and wanted a faster way to spot weak points. I added a scoring system that compared the old and new, giving users confidence at a glance.
Turning Point #2: Adding Clarity
WHAT I LEARNED
Designing Across the Full Experience
Transparent AI earns trust. Creators need context to take action, not just results.
One clear interface delivers more impact than feature overload.
